E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

This study examined E-marketing strategies and performance of small medium-sized enterprises: A new-normal agenda. It aimed to explore the effects social media marketing, online advertising, email marketing on SMEs in era. The adopted a cross-sectional survey research design. used structured questionnaire obtain primary data from 295 operators SMEs. hypotheses developed for were statistically tested using multiple linear regression with aid Statistical Package Social Sciences (SPSS 23). findings revealed that had significant positive Therefore, recommended adopt platforms (such as Facebook, Instagram, WhatsApp); advertising tools search engine, display, website advertising); welcome email, newsletters, dedicated promotions) promote their products services order enhance sales performance. Suggestions further studies are also made guide intending researchers.